How to sale when you are an introvert

The words “sale” and “introvert” doesn't seem to go along very well. As an introvert you might be scary getting out of your comfort zone and meet with potential clients face to face; sounds familiar?

A salesperson must be professional, customer oriented, knowledgeable, not pushy or aggressive and spend more time listening; therefore, an introvert can become great salesman/saleswoman. Introverts have good verbal and non verbal communication skills, tend to build long-term relationships and create loyalties.

If this is your case, here are some strategies to help you thrive in the business world:

Believe in yourself and in your product/service– Show how passionate you are about it; your energy and conviction will help you explain the benefits, and build credibility.

Ask for referrals – Ask your existing clients for new business leads. It will help you reduce your anxiety levels and start the conversation talking about what you have in common: who referred you.

Take advantage of the technology - In particular social media platforms for professional networking, e.g. Linkedin. Research about your potential customers; send them an introductory letter (Linkedin InMail, traditional email, etc.) and mention that you will contact them in the following days to follow up.

Build strong long-term relationships with your customers - As an introvert you are probably a good listener and that is an advantage. Understand your customers’ needs and offer them the best solutions. Keep regular communication with them for future opportunities.

Accept that there will be rejections - Be prepared to receive rejections; don’t take them personally. When you receive objections acknowledge them and try to answer as many questions as possible: pricing, budget, delivery time, customers’ policy, etc. You will give the best customer service and the same time you will show how well you know your business.

If you are afraid of "cold calls" try to join a group to learn public speaking techniques, for instance, Toastmasters has many chapters in the United States and Canada.

Networking – Look for something that makes you feel comfortable: participate in an association of your field, go to fairs, trade shows; volunteer; give some classes, etc.. Join professional networking events, find some at Meetup.com or Eventbrite.

Dress to success – Give yourself a boost of confidence. It only takes a few seconds to form that first impression so don’t waste that opportunity.

Review and redefine your concept of sales - Even if a salesperson must be persuasive and convincing; he or she does not have to be an obnoxious, pushy person, or the happy-talking extrovert. Remember, above all, a salesperson helps to cover needs and solve problems through products or services. When you see it from this point of view the word "sales" takes on new meaning.

Aída Ulloa, Editor The Visionaries Media Follow us: Twitter @VisionariesMed www.facebook.com/thevisionariesmedia