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| Photo. Coca-Cola Company |
All our
life we've grown up bombarded by the marketing and built-up an addiction to
'Coke', Sprite, Fanta, Powerade and some others to brands only knew in North
America as Dr. Pepper or Minute Maid. The 'need' was there already, we just
needed that little push to have our total devotion.
That's the
key for success for 'Coca-Cola Freestyle', to the naked eye just a new fountain
but it's by far more than that since you can taste more until 125 different
products of this company. Want 'Coke'? Sure, there's cherry, lime, orange,
raspberry, vanilla, vanilla-cherry, oh and the traditional one. Some Sprite? You
can choose cherry, grape, peach, strawberry, etc. If you look for keep up your
figure there's plenty of Diet and Zero versions of these drinks.
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| Photo. Brevreview.com |
'Magic' was
created by the Italian company Pininfarina who created the micro-dispenser
technology, designed originally for pharmacy labs to dose exactly prescription
drugs. How ironic! This machine has also a demand and supply management system
which controls the replenishment of the flavors with direct interface to
Coca-Cola replenishment department and the owner of the restaurant where it is
located, so you would never miss your favorite drink. Besides it provides
statistical info of the consumption of the flavors and a nice touch-screen
interface that will blow anyone's mind when seeing the options available.
The monthly
rent for one of these babies is 3,600 dollars per year and actually you can
only find them at some food chains in USA, Canada and UK, but with an express
expansion in mind to replace their actual fountains. Even there's an app for
iOS and Android where you can find the closest fountain to your home and create
your own custom combinations.
Sorry, you
can run but you can't hide and if you are a soft-drink lover probably you are
fated to fall in love with it.
Fernando Guerra
The Visionaries Media
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