Showing posts with label entrepreneurship. Show all posts
Showing posts with label entrepreneurship. Show all posts

2.1.15

How to sale when you are an introvert


The words “sale” and “introvert” doesn't seem to go along very well. As an introvert you might be scary getting out of your comfort zone and meet with potential clients face to face; sounds familiar?

A salesperson must be professional, customer oriented, knowledgeable, not pushy or aggressive and spend more time listening; therefore, an introvert can become great salesman/saleswoman. Introverts have good verbal and non verbal communication skills, tend to build long-term relationships and create loyalties.

4.6.14

Jill and Jack Kids, clothes to inspire the next generation of leaders to think beyond pink and blue.

Image: Jill and Jack Kids
For generations we have accepted the established cultural frames to differentiate what is feminine and masculine, as the typical color-coded: pink for girls, blue for boys. The standards governing societies have changed and in that sense, fashion must evolve to embrace diversity and changes in taste and ways of thinking, especially when it comes to the youth generations.

The mainstream in retail stores is still limited and stereotypical. Because of this, Graphic Designer, Jenn Nielson, from Toronto, Canada, decided to start her own business: Jill and Jack Kids, to make clothes that change the messages we’re sending to kids.

"The first time I went shopping for my daughter I expected to find fun, bright colours for her to wear – I was disappointed to find girls’ departments that were all pink and frills, and boys’ departments filled with trucks and sports. Even though I know lots of kids who love these things, most boys are into more than just sports, and we need to tell girls that even if they like princesses, it’s cool to like other stuff - like dinosaurs - too!", says Nielson on Kickstarter.com

2.5.14

We are at the "Golden Age of Entrepreneurship", says Teresa Kruze

We are at the "Golden Age of Entrepreneurship" and there has never been a better time to start a business, says Teresa Kruze in her book: "The In-Credibility Factor", coauthored with Terry Beech.

In an interview with CTV News, Kruze explained some of the factors behind the statement: a greater support from the Canadian government; low start-up costs as well as the amazing quantity of information available on the Internet.

In “The In-Credibility Factor", Kruze showcases the stories of 30 Canadian entrepreneurs; their moments of triumph, trials and successes. Is interesting that the listed multimillionaires and business owners have several things in common, starting with the fact that many of them have humble origins.

After interviewing so many entrepreneurs, Kruze gathered some keys to success:
  • Wise time management.
  • Surround yourself with the best team possible.
  • Take advantage of mentors.
  • Risks management.
  • Persevering: "always believe in yourself".

Teresa Kruze is a Canadian television personality. She has worked as reporter, sports anchor, international speaker, host and producer. Nowadays she hosts an interactive television talk show and runs a production company.

In the book she also gives some ideas on how to think and act like an entrepreneur and tips to get the people and money you will need. 

Find the book on Amazon:
Watch the complete interview on CTV News and listen to some of the inspirational stories that give shape to the book:

Aida Ulloa

Amazon.com



4.3.14

Millionaire Bloggers

For those of you looking to make a life of your blogs, this is a post to encourage you. Every year thousands of blogs are created, most of them will stay at the blogosphere without recognition; others like Mashable, TechCrush, Engadget, The Santorialist, TMZ or Perez Hilton have become renowned brands. Now their owners are millionaires and more, they are considered as leaders of opinion and some of them are giving speeches all over the world or have created alternative businesses as consultants.

Great example is Ariana Huffington, a journalist that created The Huffington Post blog, which in 2011 was bought by AOL for US$315 million. The Santorialist a fashion blog developed by Scott Schuman attracts more than 70,000 readers a day and has been named one of Time's Top 100 Design Influences.1



Here are some pieces of advice to improve your blog; some of them were extracted from different websites, some of them from my personal contribution:
- Turning your passion into a serious business starts with the creation of a brand, the establishment of a vision in a short, mid and long-term, a mission and specific objectives. Write everything and set realistic goals.
- A blog requires passion, commitment and tons of work, are you ready to work hard?
- Find a niche. Identify your audience and connect with them, listen to their unfulfilled needs.
- Write good, interesting and useful content.
- Customize your blog and invest on it. A free theme is OK if you're starting but with the time it will need a more professional look.
-  Define your monetizing strategy.  (Take a look at the advices from the experts, see Sources)
- Creating content for your blog is not enough; it has to lean in other social media platforms. 

Research about the most frequented by your customers and engage with them. Comment on their posts, Retweet, Favorite their messages or images. In the Web 2.0 era communication in one direction does not do the trick.

Sources:


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16.2.14

The 50 keys for entrepreneurs, Andy Freire

There is no age to be an entrepreneur, but who wants to be must have certain characteristics: desire for freedom or independence, a moderate interest in making money, passion, dedication, vision, be a dreamer, humility, optimism and generosity.

Entrepreneurs enjoy the walking path, even the setbacks and take unconditional responsibility for their projects, according to Andy Freire*, author of the book "50 Keys for entrepreneurs” (2006).