Jill and Jack Kids, clothes to inspire the next generation of leaders to think beyond pink and blue.

Image: Jill and Jack Kids

For generations we have accepted the established cultural frames to differentiate what is feminine and masculine, as the typical color-coded: pink for girls, blue for boys. The standards governing societies have changed and in that sense, fashion must evolve to embrace diversity and changes in taste and ways of thinking, especially when it comes to the youth generations.

The mainstream in retail stores is still limited and stereotypical. Because of this, Graphic Designer, Jenn Nielson, from Toronto, Canada, decided to start her own business: Jill and Jack Kids, to make clothes that change the messages we’re sending to kids.

"The first time I went shopping for my daughter I expected to find fun, bright colours for her to wear – I was disappointed to find girls’ departments that were all pink and frills, and boys’ departments filled with trucks and sports. Even though I know lots of kids who love these things, most boys are into more than just sports, and we need to tell girls that even if they like princesses, it’s cool to like other stuff - like dinosaurs - too!", says Nielson on Kickstarter.com

Jill and Jack Kids creates eco-friendly clothes, comfortable and durable, with fun and bright colors and great designs. The T-Shirts are made with 100% cotton grown in the United States. They are sweatshop-free, and free from harmful chemicals

What is surprising is that after a marketing research, Nielson found that 60% of 180 parents shop for their daughters in the boys' section, looking for clothes that perfectly fit. Also, 11% shop for their sons in the girls' section where they can find other colors that the traditional blue or brown.

For the moment the minimum order quantity is 500 T-shirts. You can support her campaign on Kick Starter and help the company develop further styles and designs and launch an online store.

"We need more girls who know that they can solve tough, real world problems, and more boys who are interested in collaboration, not just competition. To get there, we need to change the messages that we are sending to kids. More and better clothing options are just the beginning".

http://jillandjackkids.com/

https://www.kickstarter.com/projects/jennneilson/jill-and-jack-kids-clothes-that-go-beyond-pink-and?ref=email

Aída Ulloa, Editor The Visionaries Media Follow us: Twitter @VisionariesMed www.facebook.com/thevisionariesmedia